ORIGINAL CLIENT LOGO
FINAL REBRANDED CLIENT LOGO
Case Study
Dental Practice
Our client, Wellington Eng, had recently purchased his new dental practice in Redondo Beach California, so he wanted to rebrand it with his bold new vision, infusing both his Asian heritage and his love for high-end design.
However, he wanted to make sure the new look maintained the Redondo Beach lifestyle, while speaking to both the heritiage of the practice, and providing a familiarity long-term clients had been accustomed to.
So we at Crastinum Creative got busy researching and learning more about the business and the area around it...
Mood Boards
We started with designing 3 distinct Mood Boards to help capture the new direction they wanted to help visually identify the dental practice going forward.
This mood board was chosen, as the client felt it encompassed the high-end, asian-inspired, bold new direction he had envisioned!
What is a mood board? It's a collection of visual assets that can include colors, images, text, logos, photos, or any other visual inspiration.
Logo Design Stage
Now that we had our chosen Mood Board, we started the work on designing the logo. Below are the 4 black & white logos we designed and the chosen, finalized logo with color added.
Final Rebranded Client Logo
Here we have the final approved logo in both horizontal and stacked formats. As well as the final logo mark.
Final Brand Toolkit
For Wellington Eng DDS, we completed and delivered the full brand toolkit. We also created and delivered some mock-ups of how their new branding will look once applied in their interior office remodel (before & after images below).
Included in the final toolkit are social media icons/avatars, logo usage rules, color palette, stationary mock-ups, font usage, and more.
With your finalized brand toolkit, the possibilities are truly endless!
